Introduction: 

Team Appzlogic has successfully delivered a mobile application for the Forex Trading and Payment service provider. Let’s take a look at how the team has executed the strategy and finally delivered the app. 

About the Client: 

The client is a leading finance business leader in the USA. They are a well-known name in integrated global payment technology. Though the company primarily serves in the USA, it is also operating across Europe, Australia, and a few countries in Asia. They were looking for a mobile solution for operating the FX trading and the payments for the business. They primarily had a website but to make their service accessible to more people, they were planning to start their own application. 

Challenges We Face: 

The main motto of our client was to develop an mobile app that their clients can access from anywhere and at any point in time. They must access all the services without any hassle from that app. 

To develop the application, our team has faced a few challenges that are listed below:

• There was no competitive app that can be used as a reference for the fintech service
• The interface should be easy enough to be accessible to users of specific demographics that include on-the-go finance executives and business
• The app should have a mobile experience that will encompass the requirements of FX trading and international payment for business
• There should not be a friction point in the whole calling and faxing process in the trading and market order scope
• The app should give the users the freedom of space and time

Solutions We Offered:

Appzlogic team partnered with the leading fintech company to release the FX trading and payment application for mobile for both iOS and Android platforms. We started to work with the identification of the need of the target customers. Finally, we delivered the application with the following solutions.

• We streamlined the UX of the application allowing the users to spot trades and market orders whenever they want
• We developed a simple onboarding process
• There is easy access on the home screen to the important features of the application like Spot Trades, Market News, and Market Orders  
• We reduced the friction points in the process of trading and market order
• The users have access to real-time market news along with trends

Results: 

Appzlogic mobile application development team has successfully introduced the platform that gives all the registered customers to book FX trades along with efficient market order placing capability on the go. It helps the company to outdo the competition in the market and place it ahead in the league.